Steve spent the majority of my life in Southern California, and started his career working for the Los Angeles Kings. An unexpected twist landed him in the apparel industry which is where he has spent the last 28 years.
From that first apparel company Steve went on to set up a production company making products for brands such as Adidas, Vans, Oakley and Burton. With the help of Steve's business partner and their expertise, they were asked lead a restructuring of an established brand that was struggling to sell. 28 months later the company sold. Today Steve and his business partner Jeff run DFND. DFND USA is a 100% MADE IN USA performance apparel company.
Their customers include the U.S. Military, First Responders, and players from the NBA, NFL, MLS and over 120 Division 1 college teams. DFND is most proud to help the men and women of the U.S. Military and First Responders who suffer greatly from injury and a lack of sleep. DFND product mission is to aid in reducing injuries and pain on a daily basis and increase the amount of sleep through our products.